“Freedom Is Under Attack” in Florida According to TV Adverts Run by California’s Governor Newsom
TV advert accuses Republicans of constraining freedoms in Florida
It emerged last week that California’s Governor Gavin Newsom had paid around $105,000 to secure some TV advertising slots in Florida on July 4. The purpose of the adverts was initially unclear and it was speculated that Governor Newsom may have wanted to score political points of Governor Ron DeSantis of Florida, or perhaps to lure back Californians who have moved from there to California in recent years.
It has since come to light on July 3 that Governor Newsom is on more of an offensive than previously thought. In the adverts — previewed on his Twitter page — Newsom wants to convey the message to Floridians that in his view, “freedom is under attack” in the sunshine state. He wants to try and lure Floridians to move west to California.
“Join us in California where we still believe in freedom”
In the video adverts which will run on July 4 — Independence Day — Newsom points out the various ways in which he believes the Republican party and those who lead Florida’s state government have eroded and compromised the freedoms enjoyed by residents of the state.
“Freedom, it’s under attack in your state. Republican leaders, they’re banning books, making it harder to vote, restricting speech in classrooms, even criminalizing women and doctors.”
He continues, offering an alternative place for freedom-loving Americans to live — California.
“I urge all of you living in Florida to join the fight — or join us in California, where we still believe in freedom: Freedom of speech, freedom to choose, freedom from hate, and the freedom to love,”
Trying to lure back Californians?
It had been thought that Newsom might have been trying to lure back Californians who had deserted his state and moved east to Florida.
In 2021, Florida was recognized as one of the most popular destination states for Americans looking to relocate from states like New York and California. 220,890 Americans reportedly moved to Florida in 2021 alone, and many of those were leaving Democrat-led states such as California in search of more favorable taxation and better career opportunities.
Governor Ron DeSantis has stated that it’s not his priority to attract technology firms from California to relocate to Florida along with their staff, but Americans continue to move regardless.
Far from being content just to win back those Californians who left the west coast, it would seem that Governor Newsom also wants to win the hearts and minds of disillusioned Floridians who are tired of their freedoms being eroded by new legislation recently introduced by Governor Ron DeSantis and the Florida state legislature.
Whether the adverts will be effective, remains to be seen.
Fueling the feud with Governor Ron DeSantis?
A war of words has been ongoing between Governor Newsom and Governor DeSantis for some time now — they are not the best of friends.
In an April interview posted to Twitter, Governor DeSantis described San Francisco as a “dumpster fire” and further expressed concerns at the prospect of Californian businesses potentially relocating to California if they aren’t willing to adapt to Florida’s way of doing business.
Newsom in turn, has been critical of Florida’s recently introduced so-called “Don’t Say Gay” bill which prevents the discussion of sexuality, gender identity and sexual orientation in primary school classrooms.
While Governor DeSantis seems disinterested in the adverts being run in his state by Newsom, the move seems certain to inflame the disagreement between them further.
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